A yearly membership for active traders — brokerage-free orders, higher limits and premium analytics. I designed it end to end: landing page, in-app nudges, checkout, and the benefits tracker members live in.

₹0Brokerage on orders
1,000Trades covered
7Modules gated

FYERS · Trading Insights Your month in trades

Jan 2025

Win rate46%

Net P&L+₹18,240

You lose most when you average down 12 of 18 losing trades

Monthly recap Jan

Reviewed 214 trades

02 Fintech · Broking Mobile & Web 2025

A journal shows what worked. Insights show what didn't.

Trading Insights turns a month of orders into plain-language patterns — not just the wins, but the habits quietly costing traders money.

Case study coming soon

Step 2 of 4 · 2 min left

Verify your PAN

ABCDE

Mobile & email
PAN details
Bank & signature

Continue

Drop-off fixed at step 2

Lead to PAN 45.9%

03 Fintech · Onboarding Mobile & Web 2023–25

Rebuilding onboarding: 27.5% → 45.9% lead-to-PAN

I rebuilt the end-to-end account opening journey around where people actually gave up — nearly doubling PAN conversion while holding 95%+ KYC approval. Earned the FYERS Force Award.

45.9%Lead to PAN
31%Lead to eSign
82.7%First trade

Case study coming soon

04 Gaming · Web & Mobile 2022–23

Khelgully — designing an engaging experience to drive quiz

Core web and mobile experiences for a fantasy gaming platform, plus an onboarding and tournament redesign that pulled players back week after week.

+40%Session time
+30%Installs
30×Weekly tournaments

Cult.fit subscription conversion case study

05 Self-initiated · B2C 48-hour study

Increasing Cult.fit's subscription conversion rate

A two-day teardown of a subscription funnel — finding where intent leaked away between the free trial and the paid plan, and redesigning that stretch.

48 hrsEnd to end
UX CollectivePublished

Side projects

Things I build on my own time, usually because I wanted them to exist and nobody had made them yet.

Product Designer · Bangalore · 4.5 yrs

Underpaid by ~18%

Am I Underpaid?

Salary talk is guesswork and screenshots. An AI-driven compensation benchmarking tool that helps tech professionals check pay parity — built at the Hermes Agent Buildathon with Codex and Hermes Agent.

Role, city and experience in three taps
Percentile view instead of a single number
Designed and built end to end, solo

Try it live

Writing

Case studies & writing

Self-directed studies I wrote up along the way — the clearest look at how I pull a problem apart.

NowProduct Designer 2, FYERS
Based inBengaluru, India
StudiedB.E. Electrical & Electronics, NMAMIT
CertifiedNISM VII, VIII & XII

About me

Off the clock

Happiest on a trail, a bike, or two feet from a net. Most weekends I'm somewhere outside Bengaluru, halfway up a climb, insisting the next ridge is the last one. It never is.

When I'm not trekking I'm on my bike, taking the long route for no particular reason. The rest of my free time goes to comics — reading far too many of them — and then drawing my own. Illustration is the part of design I do purely for myself, where nothing has to convert and no one reviews it.

I'm also annoyingly competitive about badminton and table tennis. If there's a court or a table nearby, I'll find it, and I'll want to keep playing well past when everyone else is done.

Trekking
Riding
Comics
Illustration
Badminton
Table tennis

Where I've worked

Apr 2025 — Present
Product Designer 2 · FYERS Securities
Own the membership experience end to end, plus a unified wealth tracker, holdings transfer, and growth work across the trading funnel.
Aug 2023 — Apr 2025
UX Designer 2 · FYERS Securities
Rebuilt onboarding end to end — lead-to-PAN from 27.5% to 45.9% — designed DDPI activation, and simplified order placement. FYERS Force Award.
Feb 2022 — Jul 2023
Product Designer · Khelgully Gaming
Core web and mobile experiences; onboarding and tournament redesign that grew weekly tournament activity 30×.
Sep 2021 — Feb 2022
UI/UX Intern · AthrV-Ed
Redesigned the AIC Nitte website and designed a web-based test-creation tool, from flows to final UI.